How to make a new cosmetic brand embody refined femininity for international consumers, a case called Flow Knows can tell
Chinese beauty brands are making headway overseas. Data from Lazada, one of Southeast Asia’s largest e-commerce platforms, shows order volume of Chinese beauty products on its online shopping hub LazMall doubled on China’s Double 11 shopping festival, compared with 9.9 promotions. Among them, the order volume of Chinese cosmetics brands increased by 160%. The order volume of Chinese cosmetics sellers for Lazada Malaysia increased by 500% compared with 9.9 promotions.